HAMPSHIRE Constabulary launched a crackdown this week on motorists using their mobile phones while driving.

Part of a national mobile phone enforcement campaign, the message is: “Avoid the temptation and turn it off – it could save your life.”

Roads officers have been taking part in a nationwide week-long initiative targeting drivers who continue to ignore the dangers by using their phone when behind the wheel.

Fifteen per cent of all fatal collisions in Hampshire have involved the driver being distracted or using a mobile phone, yet despite these potentially fatal consequences, motorists are still taking that risk.

Dedicated teams across the county have been stopping drivers caught using their phones, issuing penalties, as well as educating motorists about the dangers of distraction.

The last campaign focusing on mobile phones took place in September and saw 160 drivers caught using their devices.

Last year, 5,540 people were caught in Hampshire using their mobile phone at the wheel.

Rob Heard, Hampshire Constabulary’s road safety sergeant, said: “This week’s campaign is to highlight the dangers of using a mobile phone whilst driving or driving while distracted. The majority of people know they should not be using their phone while driving but don’t seem to understand what a huge distraction it can be and take the risk.

“By using your phone you are four times more likely to be involved in a collision and your reaction times can be around 50 per cent slower.

“You are far less aware of what’s happening on the road and often fail to see or react to road signs and signals.

“Using a hands-free phone while driving does not significantly reduce the risks either. The problems are caused mainly by mental distraction and divided attention of taking part in a phone conversation at the same time as driving.

“My advice is to turn your phone off whilst driving, put it out of reach, and out of view. This way you won’t be tempted to look at it and become distracted. It’s not worth the risk.”

Drivers can get an automatic fixed-penalty notice if caught using a hand-held phone while driving or riding. They will also get three penalty points on their licence and a fine of £100.

The case may also go to court and a driver or rider could be disqualified and handed a maximum fine of £1,000.

Drivers of buses or goods vehicles could get a maximum fine of £2,500.